Experience

Consultant (Remote)

Vital Strategies | New York, NY, USA | January 2025 - December 2025

You Have the Power to Save Lives - Overdose Prevention Campaign — Campaign site

Multi-city public health media campaign across seven U.S. cities aimed at reducing overdose deaths in Black communities by promoting naloxone availability and destigmatizing harm reduction.

  • Led research design, execution, and documentation of data analysis for a seven-city public health media campaign
  • Managed and analyzed multi-stream datasets including survey data, media planning metrics, digital engagement indicators, earned media coverage, and real-world naloxone distribution data
  • Conducted advanced quantitative analyses including survey-weighted logistic regression and behavioral prediction modeling to identify determinants of campaign awareness, naloxone knowledge, and uptake intent
  • Drafting a comprehensive Monitoring, Evaluation, and Learning (MEL) report covering media, community, and general public survey strands
  • Preparing a peer-reviewed article on behavioral prediction modeling and determinants of naloxone uptake confidence and intent
  • Developed an interactive Power BI dashboard integrating Google Analytics 4, social media metrics, and multi-channel campaign data with real-time monitoring capabilities
  • Generated ROI insights to strengthen investment cases for data-driven public health initiatives

By LA for LA - Los Angeles County Overdose Prevention Campaign — Campaign site

Four-year integrated marketing campaign partnering with LA County Departments of Public Health and Health Services to destigmatize harm reduction services and reduce barriers to overdose prevention.

  • Conducted research and data analysis for campaign evaluation focused on measuring engagement, awareness, and stigma reduction among Los Angeles County residents
  • Performed supplementary analyses using Google Trends, Google Analytics, and social listening data to assess public awareness and behavioral change indicators across multilingual and multicultural audiences
  • Developed and maintained an automated Power BI dashboard for real-time tracking of media performance, community engagement, and geographic reach

CANARY Food Policy Program - Digital Marketing Surveillance — Campaign site

AI-enhanced digital media monitoring service tracking harmful product marketing across seven countries. Led research on Coca-Cola’s digital marketing during the 2025 FIFA Club World Cup.

  • Led the full lifecycle of the CANARY Food Policy Program research project from research design and data collection through final report delivery
  • Developed a Python-based AI validator using the OpenRouter API to automatically cross-check human-coded classifications against AI-generated results, providing confidence scores and reasoning for each prediction
  • Developed an automated data validation tool to streamline cleaning, error-checking, and visualization of datasets collected via Synthesio.AI
  • Designed interactive Power BI dashboards with real-time monitoring capabilities to visualize key findings, trends, and policy-relevant indicators
  • Analyzed social media datasets to identify Coca-Cola marketing trends, tactics, and message framing during the FIFA Club World Cup 2025
  • Contributing to a working paper on implementing large language models for automated classification in alcohol marketing surveillance

Data Analytics Intern (Remote)

Vital Strategies | New York, NY, USA | September 2024 - December 2024

Graduate academic internship through the University of Central Arkansas MS in Applied Data Analytics program

  • Executed data analysis tasks including data cleaning, consistency validation, and dataset merging in support of public health research operations
  • Applied univariate and multivariate analytical techniques including regression, factor analysis, and PCA, summarizing findings in analytical reports
  • Developed presentations, graphs, and spreadsheets communicating research outcomes for stakeholder audiences
  • Designed and implemented interactive Tableau dashboards enabling stakeholder insight into complex datasets and trends
  • Conducted literature reviews on data analytics methodologies and contributed to technical writing and manuscript preparation
  • Prepared and formatted results for reports, publications, and presentations adhering to organizational standards

Research Manager - Policy Advocacy and Communication Division

Vital Strategies | New Delhi, India | April 2022 - December 2023

  • Managed 4+ multi-country research initiatives across 5 countries overseeing social, behavioral, and policy change projects with international partners
  • Directed quantitative campaign evaluations for front-of-package labeling in South Africa (2022) and sugary drinks tax campaigns in Brazil (2022–2023)
  • Led qualitative message testing studies on school nutrition initiatives in Colombia and Barbados (2023) generating actionable policy insights
  • Designed comprehensive research frameworks including IRB-approved protocols, questionnaires, and sampling methodologies
  • Produced high-impact policy reports featuring actionable insights and data visualizations for stakeholder decision-making
  • Conducted sophisticated statistical analyses including multivariate regression, factor analysis, and structural equation modeling
  • Established quality management systems ensuring research accuracy, integrity, and timely delivery

Research Associate - Policy Advocacy and Communication Division

Vital Strategies | New Delhi, India | April 2021 - April 2022

  • Managed cross-country research portfolio supporting behavioral and policy change projects across four countries
  • Led quantitative evaluation of front-of-package labeling campaigns in Colombia (2021) providing an evidence base for policy recommendations
  • Directed qualitative message testing on ultra-processed food perception in Jamaica and Brazil (2021) and school nutrition programs
  • Generated research publications through advanced data analysis and visualization supporting peer-reviewed journal submissions
  • Developed technical content for journal articles and organizational reports contributing to global public health policy knowledge
  • Established standardized protocols using SPSS ensuring consistency and accuracy across all research projects

Research Assistant - Policy Advocacy and Communication Division

Vital Strategies | New Delhi, India | April 2018 - April 2021

  • Managed and coordinated multi-country research initiatives across five countries collaborating with global program and research teams
  • Directed quantitative campaign evaluations on front-of-package labeling (South Africa, Colombia) and sugary drinks taxation (Brazil)
  • Led qualitative message testing and perception studies on school nutrition and ultra-processed food campaigns across Colombia, Barbados, Jamaica, and Brazil
  • Designed comprehensive research frameworks including IRB-approved protocols, survey instruments, and sampling methodologies
  • Conducted advanced statistical analyses using SPSS and Stata to assess campaign impact and behavioral outcomes
  • Produced high-impact policy reports and data visualizations translating complex findings into actionable policy insights

Research Intern - Policy Advocacy and Communication Division

Vital Strategies | New Delhi, India | January 2018 - March 2018

  • Conducted systematic literature reviews informing research design and methodology for multiple program initiatives
  • Performed comprehensive data cleaning ensuring completeness, accuracy, and analytical readiness
  • Supported survey development and created data visualizations for research dissemination to stakeholders